This page documents the needs and perspectives of corporate marketers, Agency AE’s and media buyers.

Marketers want, in no particular order:

    Data on audience size, demographics and psycho graphics
    Ability to concentrate media buying with fewer sources
    Metrics on actual viewings, clicks, purchase intent and purchase behavior for every relevant campaign
    Simple and standardized measures across different types of content and even channels

Agency AE’s want, in no particular order:

    Same as marketers.

Media Buyers want, in no particular order:

    Sources that aggregate and/or simplify buying
    Standardized ad “units”
    Data on audience size, demographics and psycho graphics