What viewers want, in no particular order:

    Free
    Easy access to their favorite shows
    Full length episodes
    Easy way to keep track of what they watched and when new content is available
    Profiles with parental control
    Easy way to be introduced to new shows…. better yet are recommendations based on past behavior
    Easy hook up and navigation on “best screen available”
    Consistent functionality across all screens with resolutions and icons appropriately resized
    Able to navigate screens on big screen HDTV from couch
    Time shifting without having to program anything
    Ability to create playlists of favorite shows
    Ability to add their own video sources to playlists (School TV or other). Facebook integration.
    Ability to rate shows and see crowdsourced ratings
    Ability to share with friends in real time