Major advertisers tentative steps into web ads

Reported data in a number of marketing journals recently indicated CPG companies only deployed 1% of their media spend online in 2008. Many are wondering how and when media spending will move from traditional media channels to online. Most consider the shift to online inevitable because consumer eyeballs left traditional media years ago for the vast variety of content on the web.

Reasons given for limited online advertising were “too many small players to make media buying efficient, and lack of ability to measure impressions”.

1 Response to “Major advertisers tentative steps into web ads”

  1. 1 Blaze

    This is a neat smuamry. Thanks for sharing!

Leave a Reply