Tipping point starts with the young

OMMA magazine reported the results of 2 studies today. Among 18-34 year old online Americans, 70% watch TV on the Web, and only 33% watch it via DVR or TiVo. The young have bonded with their laptops, smartphones and iTouches as the ultimate time-shifting, portable video machines, much as earlier generations bonded with TV and before that radio. (Solutions Research Group)

However, a mere 3% of online adults would pull the plug today on cable just to watch video online. (Leightman Research Group).

What does it all mean? As in the past, the young will drive the future of electronic entertainment distribution. Radio and TV took a decade to reach high levels of penetration. We are all on internet time now… 5 years might be generous.

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